Analytics dashboards are comforting. Charts. Trends. Colors. Confidence.
Except most of them are lying.
Pixels misfiring. Goals set up years ago. CRM data not talking to GA. Channels getting credit they don’t deserve. Channels getting none.
The result? You’re making budget decisions from flawed math.
And no one knows.
When we audit analytics, we don’t look for traffic trends. We look for where the data breaks between marketing and revenue.
Because that’s where ROI goes to die.
